Our Services
We wholeheartedly believe that public relations should be a part of every brand’s marketing strategy. But not all founders have the understanding of it, time for it, or access to it. Our comprehensive retainer service translates to a more meaningful experience for you, and more meaningful results for your company. Traditional media outreach, the foundation of our service, is enhanced by specially chosen, tailored activities, which can include awards, events, speaking opportunities, influencer seeding, and more.
We pride ourselves in gaining a deep understanding of your goals and objectives from the start, establishing a foundation of trust that only grows over time. Our approach is celebrated for its proven nature, but that’s not all we’re concerned about — it has to feel good, too. While our tactics may change based on your company, goals, or the industry, what remains the same is the great care we take on your behalf to deliver results that make an impact long after the press placement has published.
The ACPR Approach
Holistic, intuitive & aligned
Like many things, the true benefits of public relations are only revealed when the brand is considered as a whole. Our approach leaves no stone unturned and no story untold. We want to tell your story — your whole story — because we know that’s where the magic is. We ensure that every facet of your brand, not just your new launches, are thoughtfully nurtured and part of our on-going strategy.
Our Client Process
Phase One
Strategy
We start with a kick off call to set the foundation for our partnership. From there, we’ll develop a strategic plan and press materials based on your positioning, schedule, and goals to ensure alignment and success.
Phase Two
Execution
We execute our plan with the goal of generating press opportunities that will drive meaningful awareness for your company. You’ll hear from us in real time with updates, in addition to our monthly status reports.
Phase Three
Assessment
We connect quarterly to discuss what’s working for you (and what isn’t), any new goals or objectives, and plan for new launches and releases. You’ll also receive an annual recap highlighting key press moments from the year.
Learn more about our capabilities for brands like yours in the interior design and founder-led product spaces.
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Interior Design
Interior design studios across the country in an array of styles and specialties, and in a variety of sizes, are showcased in the best light possible thanks to our proven tactics of promoting not only your work, but you, the opinion leaders shaping the industry.
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Home Tours
Trend and Insight Stories
Founder & Brand Profiles
Awards
Speaking Opportunities
Founder-to-Founder Consulting
Photoshoot Support
Showhouse Facilitation
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Aspire Home & Design ‘Designer Friday’
Business of Home ‘What I Love’
Fenimore Lane ‘Talk Shop’
Homeworthy
Serenbe Showhouse
Southern Living
The Interior Collective Podcast
Traditional Home
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Products
Paper planners, stationery, home fragrance, home furnishings and decor, and beyond, founder-led product brands benefit from our mix of traditional and new media tactics, smartly positioning you for the best opportunities.
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Media Outreach
Founder & Brand Profiles
Press Events and Desksides
Mailers
Influencer Seeding
Founder-to-Founder Consulting
Brand Partnerships
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Country Living ‘16 Best Planners To Get You Organized’
Forbes
Martha Stewart ‘Self Made’
Oprah Daily
The Knot ‘The 21 Best Gift For Pet Parents’
The Quality Edit ‘Add To Cart’
Wirecutter ‘Best Plastic Free Beauty Products’
WIRED ‘Best Paper Planners’
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Etc.
Don’t quite fit within a single lane? Let’s talk! From emerging concepts to multifaceted brands, our retainer service extend beyond defined categories, shaping a presence that feels both intentional and expansive.
Services FAQs
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Media relations is a facet of public relations. It’s the strategic management of communication between a company and the media to expand awareness. The goal of media relations is to generate editorial placements, which we achieve by leveraging our relationships with the media and our industry knowledge.
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A press placement (or media placement or press hit) is a story that has been published on an editorial platform. It can be in a variety of forms, including print, online, podcast, broadcast, or on social media.
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Due to the nature of public relations and editorial, we don’t promise results. That said, we only represent brands we believe are media-worthy.
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We measure our success by the number of media placements that we are able to generate over a specific time period. As placements can ebb and flow over the course of the year because of fit, timing, and the media’s lead times, it’s best to evaluate performance cumulatively over a 12-month period.
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Public relations is an awareness driver, not a sales driver. We consider press placements that drive sales or new client inquiries as icing on the cake!
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It depends on many factors. We spend the first month of every new engagement focused on building a strong foundation, which means (depending on the amount of time that we are contracted to work for you) that pitching in earnest does not begin until month two. From there, the speed in which we are able to secure placements is completely dependent on fit, timing, and the media’s lead times.
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Your participation is critical for our success. During our foundational building month, we’ll need you for a kick off call, to approve the strategic plan and press materials, and to supply us with assets and photography. After that, you can expect to participate in interviews, provide us with information on new products or projects, join us on planning calls, and, on occasion, to field specific questions from the media.
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While we believe that there is never a wrong time to start PR, it’s important to have specific components in place prior to engaging with us. Jump to the next answer!
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At a minimum, we’ll need high res images of you and your products or services, products to sample to the media (and a process for ordering them), any established marketing materials, and your time.
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We don’t see our client partners as competitors. It’s our job to lean into your positioning and goals in order to achieve success for you. Our clients delight in the collective nature of our client roster and are eager to, on occasion, participate in collaborative events and activities that benefit them individually and collectively.
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We don’t. If you are on the hunt for another type of service partner, we would be happy to make recommendations.
