Client Results
Goals and objectives for PR are unique and highly personal to every company. Over the years, we’ve partnered with brands to increase brand awareness, boost visibility, expand reach, establish new markets, enhance reputations, build credibility, launch new products or services, attract retailers, and support existing marketing activities. Explore how our work has impacted the businesses of three clients we’ve partnered with below.
Maggie Griffin Design
Enhanced media presence…
We were hired by interior designer Maggie Griffin in 2019 to support her efforts of taking her Gainesville, GA studio to the next level. Founded in 2008, Maggie and her team are responsible for transforming homes across the Southeast and beloved by homeowners for infusing her traditional sensibilities with smart solutions for modern living. Maggie received organic press placements in the decade of business prior to working with us, but was ready for a more consistent cadence of press, larger features, and more alignment with the media outlets that were covering her.
In the seven years that we have represented Maggie, year after year we have delivered press placements that highlight the best of Maggie Griffin Design through home tours, elevated commentary opportunities, exclusive interviews in both traditional and new media outlets, and industry and vendor profiles, reinforcing her position as one of the Southeast’s most notable designers.
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American Farmhouse Style
Atlanta Homes & Lifestyles
Charleston Magazine
Cottage Retreats
HGTV Magazine
House Beautiful
Southern Home
Southern Living
Poppy & Pout
Represented in the best light…
We were hired by co-owner and chief brand officer Krysta Morgan in 2022 to expand awareness of her Idaho Falls, ID based lip care brand. Founded in 2014 by Derek Cooper, Poppy & Pout had grown leaps and bounds since inception, thanks to their exceptional branding, strong brand values, forward thinking business practices, and noteworthy licensing partnerships. Krysta was ready to elevate their position in the personal care space and knew that adding a public relations partner was the missing piece in their marketing strategy.
In the four years that we have represented Poppy & Pout, we have generated countless earned media placements for the brand, enabling them to claim a position in the market alongside their competitors, many much larger in size. We employ a mix of both traditional and new media tactics to generate opportunities for Poppy & Pout, which have resulted in founder features, product reviews, shopping stories, gift guides, unpaid influencer posts, and, most notably, awards. In the last three years, Poppy & Pout has been celebrated in six of the most covetable media awards, including Allure’s Best of Beauty Awards, which they have been recognized in for three consecutive years.
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Allure Best of Beauty Awards (2024, 2025, and 2026)
Forbes
Glossy Beauty & Wellness Awards
Marie Claire
NewBeauty Reader’s Choice Awards
Popsugar
SELF Healthy Beauty Awards
Who What Wear
Laurel Denise
Increased awareness…
We were hired by founder Laurel Smith in 2023 to boost the visibility of her Charlottesville, VA based patented planner line. Founded in 2020, Laurel Denise is Laurel’s second brand — which was a result of a lightbulb moment she had while operating her first brand (a line of personalized jewelry that retailed at the likes of Anthropologie which she later sold). While planning and organizing her own life, she saw a need for a planner that enabled her to see her daily, weekly, and monthly pages all at once. Laurel Denise has a distinct place in the planner space — her brand speaks to a variety of audiences from everyday women and moms to teachers and neurodivergent people, making planning for daily life, staying productive, and achieving big goals a more approachable topic. Since inception she’s developed a cult-like following, but was ready to expand her reach through public relations.
In the three years that we have represented Laurel Denise, we have focused on placing her planners in stories during the two traditional annual planner seasons: new year and back to school, while also showcasing the seasonless nature of her products through year-round editorial coverage. Laurel Denise planners have made several ‘best of’ lists, including in Country Living for two years straight, along with key positions in gift guides, product reviews, founder and brand profiles, and unpaid influencer posts.
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Business Insider
CNN Underscored
Cosmopolitan
Country Living
ELLE
PureWow
StyleBlueprint
Wirecutter